

Blue Friday is on a mission to transform the Black Friday narrative and allow people to shop while contributing to positive change. As proud partners of Blue Friday, we are donating a percentage of all sale proceeds to ocean conservation and marine debris removal projects.
By shopping with us this Blue Friday, you're giving back to clean oceans.
These deals won’t last! Shop up to 40% off apparel and up to 30% off flotation and dry suits.
Plus! Every purchase will permanently remove 4 lbs of marine debris from the Pacific Ocean.
up to 40% off
Shop our deepest discounts of the year on jackets, coats, bibs, and pants. Don't miss out – our Meris, Catalyst, and EP collections are exclusively on sale this year!
30% off
Grab our Hudson, Helix and Ocean Rodeo drysuits at the best price of the year. Every Mustang Survival drysuit sold is built in our Vancouver-based Waterlife Studio and run through extensive waterproof testing to ensure unmatched protection and performance.
30% OFF
Get deep discounts on some of our favourite inshore PFDs. Shop our Minimalist Belt Pack Inflatable PFD and Underdog Foam Vest and save 30% off while supplies last.
30% off
Gear up and save on our dry bags, hats, gloves and toques. Explore our collection of water accessories to accompany your year-round adventures.